ViX, founded by Paula Hermanny in the early 2000s, is a Brazilian-inspired swim and resortwear brand renowned for its luxurious, hand-crafted designs that combine exquisite prints, fabrics, and unique details. For 20 years, the brand has celebrated sophisticated, free-spirited women through flattering silhouettes, exceptional fit, and vibrant, culturally inspired aesthetics.
Guided by Paula’s vision and personal style, ViX emphasises empowering women to feel confident inside and out, while maintaining a woman-run, woman-operated ethos. The brand also champions philanthropy, sponsoring underprivileged children worldwide through World Vision, reflecting a commitment to social responsibility alongside timeless fashion.